Why Coaching Shouldn’t Be Treated Like Taking a Taxi
Sep 08, 2025
Many leaders I work with have been coached before.
When I ask, “Have you been coached before?” the most common response is:
“Oh yes, I’ve had various coaches before.”
But what I notice is that many of them treat coaching like taking a taxi.
Need to get from A to B? You grab the first cab available, reach your destination, and move on. Job done.
That mindset makes sense for transport. But for coaching? It misses the point.
Not all taxi drivers are the same, and neither are coaches. The reality is that coaching comes in many different forms, styles, and approaches — and some coaches are simply a better fit for you than others.
Why Long-Term Coaching Works Better
My bias is clear: I believe the real power of coaching comes from an established, ongoing relationship — not a one-off ride.
Over 73% of my current senior leader clients have worked with me for more than a year. Some for over five years.
We’re not “constantly in the car together.” But through regular touchpoints, we build momentum. And the more consistent those touchpoints, the greater the impact.
Why This Matters for Senior Leaders
Today’s leaders face more change, complexity, and pressure than ever before.
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More disruption in their industries.
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Higher stakes when decisions go wrong.
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Greater demands to move quickly.
In that environment, working with a long-term coach is invaluable. Here’s why:
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You don’t need to keep explaining your backstory.
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You can go straight to problem-solving and decision-making.
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Trust builds, allowing deeper conversations and faster progress.
A strong coaching relationship evolves with you. It keeps you moving forward — not just from A to B, but toward continuous growth and adaptability.
The Transformation Leaders Experience
Leaders who commit to long-term coaching relationships see more than just surface-level results. They notice:
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Better clarity under pressure.
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More confidence in decision-making.
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Deeper self-awareness and stronger EQ.
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Tangible improvements in how they lead teams and navigate challenges.
It’s not about hailing a coach when things feel urgent. It’s about having a trusted partner who understands your world and helps you grow within it.
Takeaway
Coaching for senior leaders shouldn’t be a taxi ride. It should be a partnership.
One that evolves as you evolve — giving you the space, support, and challenge to grow into the leader your team truly needs.
Ready to Go Beyond a Quick Ride?
If you’re ready to move from short-term fixes to lasting growth, let’s talk.
Book a coaching call with me here or visit hooper-rees.com
The right coaching partnership can change not just how you lead today — but how you’ll keep leading tomorrow.